It's tricky to co-ordinate the flow of information from many to many. Channels are an efficient way of managing.    
     
Search engines have provided one such channel for some time.    

Now they must compete for eyeballs with what were once just access providers.    

And with all the analog media entrants. 

But that's just a part of the spew. In fact, it's not even  
the part of the spew about which Stephensen wrote.   
 
That part would be the corporate spew; marketing data, stats, money.  

Corporations have content  
they need to disperse and collect as widely and  
efficiently as possible to  
a wide variety of large  
member populations.

the point 

ideas 
   a very brief history of time   
   waves of generations   
   a model of many-to-many   

activities  
   dAg 
   The Bios Group 
   Mindsphere 

so what 
   consulting services   
   contact info   
   go here next